Best Shopify Bundle Pricing Examples That Increase Store AOV
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Introduction
Most Shopify merchants get the bundle idea right and the bundle price wrong.
They pair the right products, build a nice widget, and then guess at the discount. Too deep, and the bundle eats the margin it was supposed to grow. Too shallow, and shoppers ignore it. The best bundle pricing examples all share one trait: the price feels like a win to the customer and still works on your spreadsheet.
That balance is what increases average order value. When the deal is priced right, customers add a second or third item on their own, and every order grows without an extra dollar of ad spend.
This guide gives you seven pricing models with real numbers behind each one. Take the math, swap in your own costs, and you'll have a working bundle pricing strategy by the end of the week.
Table of Contents
- What Is Bundle Pricing?
- Why Bundle Pricing Increases AOV
- 7 Shopify Bundle Pricing Examples That Increase Store AOV
- Bundle Pricing Models Compared
- How to Choose the Right Model for Your Store
- What Real Stores Have Achieved
- Setting Up These Prices in Rebolt
- Pricing Mistakes That Kill Bundles
- Conclusion
- FAQ
What Is Bundle Pricing?
Bundle pricing means selling two or more products together at a price lower than their combined individual prices. The gap between the two numbers, the "you save" amount, is what makes the offer move.
A store selling a $45 grinder, a $38 kettle, and $32 of coffee beans might offer all three as a $99 kit. Each product keeps its solo price for customers who want just one thing. The kit exists for the shopper who wants the full setup and a reason to buy it today.
Price bundling shows up everywhere in retail: fast-food combo meals, software suites, cosmetics gift sets. It survives in every category for a simple reason. Both sides win: the customer pays less per item, and the store earns more per order.
Why Bundle Pricing Increases AOV
Three habits of real shoppers do the heavy lifting here.
The anchor does the selling
When a shopper sees "$115 separately, $99 as a kit," the first number becomes the reference point. The $99 now looks small next to it, even though it's a bigger purchase than the single $45 item they came for. Anchoring is the quiet engine behind almost every strong bundle price.
Saving feels better than spending
A shopper who pays $99 for a $115 kit walks away thinking about the $16 they saved, not the $54 extra they spent. That's the psychology bundles run on, and it's why they outperform plain markdowns of the same dollar value. We covered the deeper mechanics in our post on how Rebolt bundles increase average order value.
One decision instead of three
Every extra choice costs a shopper energy. A well-priced bundle collapses three decisions into one yes. That's also why mixed bundling, keeping items available solo and in a set, beats forcing the bundle: nobody feels trapped, so nobody leaves.
7 Shopify Bundle Pricing Examples That Increase Store AOV
Each example below includes the pricing math and the store types it fits best. All seven can run in Rebolt without code.
1. The Classic Bundle Discount (10–20% Off the Set)
The starting point for most stores. Group two to four related products and price the set 10–20% below the combined total.
The math: a skincare brand sells a cleanser ($24), serum ($36), and moisturizer ($30). Separately that's $90. The "Full Routine" bundle sells at $72, a straight 20% off.
Why it works on the spreadsheet: the customer who would have bought only the serum now spends $72 instead of $36. Even after the discount, the store banks roughly double the revenue and clears three units instead of one.
Start at 10% and test downward pressure carefully. Many stores find 15% converts nearly as well as 25%, and the ten-point gap is pure margin.
Best for: skincare routines, outfit sets, kitchen kits, any products that belong together naturally. Our walkthrough on creating product bundles on Shopify covers the setup screen by screen.
2. Volume Discount Tiers (The More They Buy, the Less Each Costs)
Tiered quantity pricing is the fastest AOV lift for stores where customers buy one unit of a consumable at a time.
The math: one candle costs $12. Two cost $20 ($10 each). Three cost $27 ($9 each). The per-unit price drops at each tier, and the "you save" line grows.
Two details decide whether tiers convert. First, highlight the middle tier; a "Most Popular" tag on the two-pack nudges single-unit buyers up one step, which is the whole game. Second, keep the deepest discount modest. A 25% break at tier three is generous. Going to 40% just trains customers to never buy one.
Best for: candles, supplements, socks, coffee, pet treats, anything that runs out. See our full guide to volume discounts that convert for tier-structure math.
3. BOGO Pricing (Buy One Get One Free or 50% Off)
BOGO is the loudest pricing format in ecommerce, and the numbers explain why. A "buy one, get one 50% off" deal costs you the same as 25% off two units, yet it converts harder because the second unit reads as a prize rather than a markdown.
The math: a $40 hoodie with 65% margin. Buy one get one 50% off brings in $60 for two units. Your blended margin drops to about 47%, still healthy, and you moved double the inventory in one order.
Full free BOGO (100% off the second item) fits high-margin products and stock you need gone before a season ends. Half-off BOGO fits everything else. The setup for both lives in our guide to creating BOGO offers on Shopify.
Best for: apparel, beauty, consumables, seasonal clearance, product launches.
4. The Fixed-Price Kit (One Round Number)
Instead of advertising a percentage, you price the whole set at one clean number: $49, $99, $149.
The math: the coffee kit from earlier, $115 of gear, priced at $99. The discount works out to 14%, but nobody does that math. They see a two-digit price on a three-item kit and a $16 savings badge.
Round-number kits carry two quiet advantages. They feel like a product, not a promotion, so you can run them year-round without cheapening the brand. And crossing a price barrier backwards, $115 territory down to double digits, has an outsized effect on high-ticket hesitation.
Best for: gift sets, starter kits, high-ticket accessories, holiday collections.
5. Mix and Match Flat Pricing (Any 3 for $30)
Here the customer picks the products and you fix the price: any three treat bags for $30, any four prints for $60, build a six-pack for $45.
The math: your treat bags retail at $12 each, so three would cost $36. The "any 3 for $30" deal is a 17% discount, but the freedom of choice makes it feel bigger than the percentage suggests.
Pricing note: flat pricing across a collection means your margin varies by what the customer picks. Set the flat price against your lowest-margin item in the group, not the average, so no combination goes underwater.
Best for: pet supplies, snacks, apparel basics, art prints, beauty minis. Pairs well with the smart product bundle strategies we covered earlier this year.
6. The Free Gift Threshold (Buy 2, Get a Gift)
Sometimes the best bundle price isn't a discount at all. Everything sells at full price, and a gift unlocks when the customer hits a quantity you set.
The math: your average customer buys two $27 items ($54). You add "buy 3, get a free lip balm" where the balm retails at $14 but costs you $3.50. The customer who adds a third item spends $81 instead of $54. You gave up $3.50 in product cost to gain $27 in revenue.
The gift threshold protects your pricing in a way discounts never can. Nothing in your store got cheaper, so there's no markdown for customers to wait for next time. We published a complete walkthrough on how to set up a free gift with purchase on Shopify using Rebolt's Reward Bundle.
Best for: every niche. Especially strong for premium brands that refuse to discount.
7. Post-Purchase Add-On Pricing (The Second Offer)
The last example prices a bundle across two moments instead of one page. The customer checks out normally. Right after payment, a one-click offer appears: add the matching item at 20% off, no re-entry of card details.
The math: a $60 order completes. The post-purchase screen offers a $25 accessory at $20. Even a 15% acceptance rate adds $3 of revenue to every order across the store, which compounds into serious money at volume.
Because the discount only appears after the sale is secured, it can be deeper than anything you'd show on a product page without risk to the original order. The principles behind timing and offer selection live in our guide to upselling.
Best for: accessories, refills, warranties, any natural "goes with" product.
Put These Pricing Models to Work
Every example on this page — bundle discounts, volume tiers, BOGO, gifts, and post-purchase offers — runs in Rebolt with zero code.
Bundle Pricing Models Compared
| Pricing Model | Typical Discount | Margin Impact | Best For |
|---|---|---|---|
| Classic bundle discount | 10–20% off the set | Moderate, offset by extra units | Related product sets |
| Volume tiers | 10–25% by quantity | Low at tier 2, moderate at tier 3 | Consumables, repeat buys |
| BOGO | 50–100% off item two | High, use on high-margin SKUs | Promos, clearance, launches |
| Fixed-price kit | Hidden inside a round number | You control it precisely | Gift sets, high-ticket kits |
| Mix and match flat price | ~15–20% vs. solo prices | Varies by item picked | Large same-price collections |
| Free gift threshold | None, gift cost only | Lowest of all models | Premium brands, all niches |
| Post-purchase offer | 15–30% on the add-on | Low, order already secured | Accessories and refills |
How to Choose the Right Model for Your Store
Work through three questions before you pick.
What's your margin? Under 40%, lean on the free gift threshold and post-purchase offers; both grow orders while barely touching margin. Above 60%, you can afford BOGO and deeper bundle discounts.
How do customers buy today? Pull up your order history. If most orders hold one unit of a repeatable product, volume tiers are your answer. If orders mix related items already, formalize that pattern into a classic bundle and price the set.
What does your brand allow? Premium positioning and percent-off banners rarely mix. Fixed-price kits and gift thresholds raise AOV without a single sale tag on the site.
Run the math before you copy any bundle pricing examples
Take one product set, write down its landed costs, and model the bundle at three discount depths: 10%, 15%, and 20%. For each, calculate the profit per bundle order versus your current profit per average order. The depth where bundle profit clearly beats the average order, with room to spare, is your starting price. Adjust from data after two weeks, not from instinct on day one.
What Real Stores Have Achieved
Greenhawk, Canada's largest equestrian retailer, paired Frequently Bought Together suggestions with mix-and-match bundle pricing. The result was a 29% lift in average order value and 18% larger carts, sustained across two years.
Ergonofis, a premium standing-desk brand, went the other way: almost no discounting. A guided bundle builder with live price totals and a free gift at completion pushed cart value up 40%, with bundles outselling single products.
Different catalogs, different price points, same principle: a clear price with a visible reward beats a generic markdown.
Setting Up These Prices in Rebolt
Every model above maps to a Rebolt offer type:
- Classic bundle and fixed-price kits: Product Bundle or Combo Offer
- Volume tiers: Quantity Bundle with per-tier pricing
- BOGO and Buy X Get Y: the dedicated BOGO offer
- Mix and match flat price: Build a Box
- Free gift at quantity: Reward Bundle
- Post-purchase pricing: Post-Purchase Upsell
Install Rebolt Bundle | BOGO | Upsell from the App Store, pick the offer type, set your products and prices, and style the widget to your theme. Most merchants go from install to a live priced bundle in under ten minutes, and the analytics dashboard shows revenue per campaign from day one. Plan details sit on the Rebolt pricing page.
How to Display Bundle Prices So They Convert
The same price can convert at twice the rate depending on how the page presents it. Four display rules carry most of the weight.
Show the anchor, always. The crossed-out combined price is not decoration; it's the reference point that makes the bundle price look small. A $72 bundle with a struck-through $90 next to it sells a story. A bare $72 sells nothing.
Say the savings in dollars for cheap products and percentages for expensive ones. "Save $18" sounds bigger than "save 20%" on a $90 set. Flip it above a few hundred dollars: "save 15%" on a $1,200 desk setup reads stronger than "save $180" feels risky to some shoppers.
Show the per-unit price on volume tiers. "$9.00 each" under the three-pack does the comparison work for the shopper. Without it, they'd have to divide, and shoppers don't divide.
Test everything on a phone first. Most of your traffic will meet these prices on a small screen. If the anchor price, the savings badge, or the tier table wraps into a mess on mobile, the pricing psychology never gets a chance to run.
Pricing Mistakes That Kill Bundles
Discounting from hope instead of cost. If you can't say what a bundle order earns you after product costs, the discount is a guess. Guesses trend generous, and generous compounds badly at scale.
Making the savings invisible. A bundle priced at $72 with no reference to the $90 anchor converts like a regular product. Always show the crossed-out total and the amount saved.
Discounting the bestseller alone. Your top product sells at full price already. Use it as the anchor item that carries a bundle, and put the discount weight on the products that need the exposure.
Running the same price forever. A permanent 20% bundle becomes the real price in your customers' heads within months. Rotate depth, rotate products, and give strong offers an end date.
Stacking every model at once. One pricing model per page. A volume tier, a bundle widget, and a BOGO banner competing on the same product page bury each other, and your buy button with them.
Conclusion
The bundle pricing examples in this guide all reduce to one formula: a visible anchor, a reward the shopper can feel, and a discount depth your costs can carry. Get those three right and the model you choose, tiers, kits, BOGO, or gifts, matters less than most merchants think.
Start with the model that matches your margin and your buying patterns. Price it from your costs. Show the savings. Then let two weeks of data, not opinion, decide what changes.
Rebolt runs all seven models from one dashboard, tracks the revenue each one produces, and takes minutes to set up. The next order on your store could be 30% bigger; the only thing between here and there is a price.
Price Your First Bundle Today
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FAQ
What are the best bundle pricing examples for a small Shopify store?
Start with volume tiers if you sell consumables, or a classic 15%-off bundle if you sell related products. Both need only a handful of SKUs, take minutes to set up in Rebolt, and show measurable AOV movement within two weeks.
How much discount should a product bundle offer?
Most stores land between 10% and 20% off the combined price. Model the bundle at your real product costs first: the right depth is the one where profit per bundle order comfortably beats your current profit per average order.
Does bundle pricing work without discounting at all?
Yes. Free gift thresholds and fixed-price kits raise order value with little or no visible markdown. Ergonofis grew cart value 40% on premium desks with almost no discounting, using a guided bundle flow and a completion gift.
What's the difference between bundle pricing and price bundling?
They describe the same practice: selling multiple products together at a combined price below the sum of the individual prices. "Price bundling" is the term used in pricing research; merchants usually say "bundle pricing."
Will bundles cannibalize my full-price sales?
Rarely, if the bundle requires more units than customers currently buy. A shopper who always bought one item at full price and now buys the two-pack at 15% off gives you more revenue and profit, not less. Watch your per-order profit in analytics to confirm.
Can I run these bundle pricing models on Shopify without an app?
Shopify's native discounts handle simple percentage deals, but they can't show tiered pricing widgets, add gifts to the cart automatically, or run post-purchase offers. An app like Rebolt covers all seven models from one dashboard, with no code.
