How Greenhawk Increased Average Order Value by 29% Using Rebolt Bundle

Client: GREENHAWK EQUESTRIAN SPORT

Website: https://greenhawk.com/

Platform: Shopify

App Used: Rebolt ‑ Bundle Products

Industry: Sporting Goods, Hobbies, and Musical Instruments

About Greenhawk

Greenhawk is Canada’s leading equestrian retailer, offering everything from riding apparel and footwear to horse care products. With a growing eCommerce presence, their Shopify store has become the go-to place for riders across the country.

For over two years, Greenhawk has trusted Rebolt – Bundle Products on an annual plan, making product bundling a key part of their growth strategy.

The Challenge

Despite strong online traffic, Greenhawk struggled with:

• Low Average Order Value (AOV): Customers often purchased single products (like a pair of boots) without exploring complementary items.
• Missed Upsell Opportunities: Cross-selling gloves, horse treats, or accessories wasn’t effective with manual promotions.
• Customer Experience Gaps: Shoppers weren’t being guided toward “complete kits” or suggested products at checkout.

They needed a scalable way to increase cart sizes, improve product discovery, and simplify management.

The Solution: Rebolt Bundle App

In 2023, Greenhawk implemented Rebolt Bundle across their store, leveraging two powerful features:

1. Frequently Bought Together (FBT)

Greenhawk added FBT sections on key product pages, pairing relevant items such as:

• Boots + Riding Gloves
• Breeches + Socks
• Horse Treats + Grooming Tools

These curated combos helped customers find what they needed faster and increased the likelihood of buying multiple items together.

2. Mix-Match Bundle

To increase cart sizes further, Greenhawk implemented Mix-Match Bundles, allowing customers to:

• Pair apparel with accessories
• Build riding sets
• Add small-value items (like treats or care products) at the perfect moment

Mix-Match made the shopping experience effortless customers could combine items freely, enjoy a clear value benefit, and build personalized bundles without friction.

The Results

After using Rebolt Bundle for years, Greenhawk achieved measurable results:

• 29% Increase in Average Order Value (AOV)
  Customers frequently added upsell products like gloves and treats, raising checkout totals.
  
• 18% Higher Cart Sizes
  Shoppers built complete kits instead of buying just one item.
  
• Time Saved on Management
  Automated discounts and bundle tracking eliminated manual setup.
• Better Customer Experience
  Shoppers discovered relevant products they didn’t know they needed, leading to higher satisfaction.

Why Bundles Work?

Rebolt Bundle helped Greenhawk by turning every shopping session into an opportunity for more value:

• Customers got personalised product suggestions at the perfect buying moment.
  
• Bundles created a sense of value + convenience, encouraging more purchases.
• The app scaled effortlessly with Greenhawk’s large catalogue, with no manual headaches.
  

Greenhawk’s Takeaway

Rebolt Bundle has become an essential part of our sales strategy. The in-cart upsells feel natural, and our customers love the convenience of bundled shopping. Best of all, our sales and average order value continue to grow.” – Greenhawk Team

Key Numbers at a Glance

• 29% boost in Average Order Value
• 18% increase in cart size
• 2+ years of consistent growth
• Thousands of successful upsell transactions

Final Thoughts

For Greenhawk, Rebolt Bundle isn’t just an app, it’s a growth driver. By unlocking the power of product bundling and cart upsells, they increased revenue, improved customer experience, and built stronger brand loyalty.