Boost AOV with Smart Product Bundles on Your Shopify Store
Every Shopify merchant wants customers to add just one more thing before checking out. The more value you deliver in each purchase, the higher your Average Order Value (AOV) — and that’s exactly where smart product bundling comes in.
By strategically grouping, discounting, and suggesting products, you can guide customers toward bigger orders without making it feel like a sales pitch. Let’s explore proven bundle strategies that can help you boost AOV and customer satisfaction.
1. Product Bundle
What it is: Group multiple complementary products into a single offer.
Why it boosts AOV: Customers perceive bundles as a deal, making them more likely to buy the whole package instead of a single item.
Example: A skincare bundle with cleanser, toner, and moisturizer — instead of just the moisturizer.
2. Volume Discount
What it is: Offer lower prices when customers buy in bulk.
Why it boosts AOV: Encourages buying more units in one go, increasing the total cart value.
Example: Buy 3 t-shirts, get 25% off — customers often add more than they planned to reach the discount tier.
3. Frequently Bought Together (FBT) Bundle
What it is: Suggest related items that are commonly purchased together.
Why it boosts AOV: Uses buying behavior data to upsell relevant products that customers are most likely to add.
Example: Selling a laptop? Suggest a mouse and laptop sleeve right on the product page.
4. Popup Bundle
What it is: Display a bundle offer in a popup while customers are browsing any page, like home, product, collections, etc.
Why it boosts AOV: Captures attention at the right time, prompting impulse buys.
Example: “Complete your coffee kit now — add a grinder for 15% off” popup before checkout.
5. Combo Offer
What it is: Pair a main product with a complementary one for a special price.
Why it boosts AOV: Incentivizes purchasing the pair instead of just one product.
Example: Buy a phone and get a wireless charger, screen guard, and phone case at 50% off.
6. Build a Box
What it is: Let customers create their own bundle from a selection of products.
Why it boosts AOV: Shoppers add multiple items to “fill” their box to unlock a discount, often exceeding the minimum.
Example: Build your own snack box — choose any 6 flavors and save 20%.
7. Add-On / Cross-Sell
What it is: Offer a small additional product at checkout or on the cart page.
Why it boosts AOV: Low-cost add-ons feel like an easy “yes” to customers.
Example: “Add a travel pouch for just $5” while buying a handbag.
8. Smart URL
What it is: Share a special link that leads directly to a pre-filled cart with bundle products.
Why it boosts AOV: Simplifies the buying process — customers don’t have to search for each item, making it easier to purchase the whole bundle.
Example: Instagram ad link directly opens a cart with a full haircare set.
9. Post-Purchase Bundle
What it is: Show a bundle offer after checkout, but before the order confirmation.
Why it boosts AOV: Customers are still in buying mode — they can add extra items in one click without re-entering payment details.
Example: “Add matching socks for 30% off — ships with your order!”
10. Upsell Offer
What it is: Suggest a higher-value product or bundle in place of what the customer is considering.
Why it boosts AOV: Customers upgrade to a bigger purchase when they see more value in the alternative.
Example: Showing a “Pro Camera Kit” instead of just the basic camera.
Why Bundles Work for AOV Growth
- Higher Perceived Value: Shoppers feel they’re getting more for their money.
- Convenience: One purchase solves multiple needs.
- Impulse Buying: Limited-time or popup offers trigger faster decisions.
- Better Margins: Sell slower-moving items by pairing them with best-sellers.
- Loyalty Boost: Customers appreciate the extra value, increasing the chance they’ll return.
See Smart Bundles in Action
With Rebolt Bundle Products, you can mix and match these strategies without coding. Easily create, display, and track performance for all your bundle types — all from one dashboard.
Want to explore each bundle type yourself?
Visit the Rebolt Bundle Demo Store → https://rebolt-bundle-demo.myshopify.com/
