From Zero to Rapid Growth: Byrna’s Bundling Success With Rebolt Bundle

Client: Byrna | Best Non-Lethal Self-Defence Products

Website: https://byrna.com/

Platform: Shopify

App Used: Rebolt ‑ Bundle Products

Industry: non-lethal self-defence / personal security

About Byrna

Byrna is one of the most recognized names in the self-defense space. Their customers don’t just buy a single item, they often pick up accessories, add-ons, and gear that naturally go together. That buying pattern made bundling a huge, untapped opportunity for them.

But before using Rebolt Bundle, Byrna didn’t have a clean, reliable way to turn these product combinations into high-performing bundles on their Shopify store.

Where the Challenge Started

Byrna wanted to improve their AOV and give customers more value at the same time. They already had a wide range of complementary products, but the store wasn’t doing much to bring them together.

A few challenges kept getting in the way:

• Creating bundles manually was messy and time-consuming
• They needed something that wouldn’t slow down the store
• Upsells weren’t consistent across the site
• Volume discounts required custom work that wasn’t scalable

They needed one solution that could handle everything without creating extra work for their team.

Introducing Rebolt Bundle

Once Byrna installed Rebolt Bundle, things changed fast. Their team started creating bundles based on how their customers actually shop kits, packs, multi-item combinations, and volume offers.

And the process was simple enough for them to scale it quickly.

Over time, Byrna created hundreds of bundles, each aligned with a different shopper intent or product pairing.

What Happened Next

Customers started buying more. A lot more.

The bundles became one of the most engaging elements on the store.
Shoppers instantly understood the value, and they naturally added more items to their cart.

These bundles eventually drove a large share of Byrna’s total orders, proving just how strongly their customers responded.

AOV Increased Consistently

Rebolt Bundle helped Byrna push customers toward higher-value combinations without any aggressive sales tactics.

Their AOV climbed by more than 40%, supported by:

• Volume-based deals
• Mix & match bundles
• Accessory add-on kits
• Smooth upsells during checkout

This lifted their order value by over 1.4x compared to their usual average.

Performance That Actually Holds Up

Even during major traffic periods, Rebolt Bundle remained stable:

• No theme conflicts
• No checkout disruptions
• No discount errors
• No slowdown in load speed

The app delivered smooth performance even at scale.

Why Byrna Stuck With Rebolt Bundle

• It’s lightweight and doesn’t hurt load speed
• Bundles can be created, duplicated, and edited in minutes
• Their team can test new ideas without depending on developers
• The app’s upsell logic feels seamless for shoppers

Rebolt Bundle gave Byrna an easy way to increase revenue per customer while giving shoppers better deals and clearer product value.

In Byrna’s Words

The team loved how quickly they could launch bundles without touching code, how clean the discounts looked to customers, and how predictable the AOV rise became once bundles started getting traction.

Closing Note

Byrna’s journey shows that you don’t need new products or complex marketing to increase AOV. Sometimes, all it takes is presenting the right combinations at the right moment, and Rebolt Bundle made that possible for them.